Eco-tourism

Partner Name -  Abbreviation
University of Maribor, Faculty of Organizational Sciences - UNIMB

1st Pilot Video

2nd Pilot Video

Pilot Concept and Approach

With 2.0 web solutions and the Living Lab concept, we are assessing if active participation of tourists and tourist service providers can co-create in an innovative processes in the field of new eco-tourist services. The Eco-tourism pilot is hosted by University of Maribor, Faculty of Organizational Sciences in Kranj, within its Living Lab environment, pursuing innovation and development in the tourism sector. The Pilot represents the Gorenjska region in Slovenia.

The platform is created as a Living Lab experiment where Tourist Service Providers (TSP) and tourists share a common platform; TSP upload their existing touristic offers and Tourists upload their 'real-life' experiences of attractions and routes they have discovered. The platform will enables the co-creation of new and innovative touristic routes, where users can share, rate and comment the content - this enables immediate collaboration and feedback between stakeholders. 

Objectives of our pilot are: 

Main objectives / Mission:

  • To bring more tourists into the area. 
  • For tourists to spend at least one night longer in the region. 
  • To understand the trends in the field of eco-tourism. 
  • The co-creation of new touristic products and content together with end users/stakeholders. 
  • Tourist service providers and tourists comment, rate and share content. 
  • Cross border collaboration.

 Further objectives:

  • To develop new products with end-user involvement.
  • Connect all stakeholders with the utilization of modern technologies into one online community.
  • The Living Labs methodology allows collaboration of all stakeholders in co-creating new products and services.
  • The use of an open source content management system, Drupal.

The basic objective of setting up the pilot with the Living Labs methodology that allows the inclusion of all stakeholders involved in co-creating new products and services in the field of eco-tourism. This relates primarily to the effective integration of service users. 

What does the pilot platform enable? 

The pilot that we have created is a platform where Tourist Service Providers (TSP) and Tourists share a common 'playground'; meaning that Tourist Service Providers upload their existing touristic offers and Tourists upload their 'Real-life' experiences of attractions and routes they have discovered. TSP thus have an insight as to what tourists actually want.

We are encouraging all stakeholders to participate in the co-creation of the platform to make it as alive as possible, as it is based on the Living Lab concept where all stakeholders need to participate to reap the maximum result. The platform enables logging in via social media or manually; it enables account creating, text, photo and video uploading and sharing/using existing attractions or routes. The platform is user friendly and has the possibility of adding new countries and new services to it. The fact that it is an online portal, there are practically no limits in transnational usage of it.


For further information go to: 
http://www.gogorenjska.com/


You can contact CentraLab Eko-tourism pilot responsible persons:

Andreja Pucihar
Ana Malešič
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Gregor Lenart
Mojca Gabrovšek